If you’re using Craigslist properly for marketing your rentals it’s very likely your #1 or #2 source of traffic. So, when your Craigslist ads start getting ghosted it can make a huge dent in your stream of prospective residents and waste your leasing team’s time. Read on to learn how to keep your Craigslist leads coming!
What is ghosting? You post your ads regularly on Craigslist and then sit back and wait for those emails and phone calls to come pouring in . . . but they don’t. So you go on Craigslist to double check your ad. Maybe you typed the phone number wrong? But instead of finding an error in your ad, you don’t find your ad at all. Since you can’t see it on Craigslist, neither can a prospective tenant. You’ve been ghosted. No, Craigslist isn’t haunted. Something about the way you are posting has caught the attention of Craigslist security settings and now you are being treated like spammer. This has become a huge issue in the apartment and property management industry.
How do I know if my Ads are ghosted? If an ad is showing as Active in your Craigslist account and you received a Post ID, but you can’t find it when searching Craigslist then that ad was ghosted. It could be that just some of your ads are being ghosted, but in some cases all of your ads could be getting ghosted.
How is ghosting good? When it’s happening to you, it’s hard to see the good side of ghosting, however the purpose of ghosting is to control spam and overposting on Craigslist. If spam and overposting was allowed to run rampant on Craigslist then it wouldn’t be a great resource for renters or a great marketing tool for apartment communities and property management companies. By understanding ghosting and how to be a good Craigslist citizen you can let the other guys get ghosted and make sure you get fantastic exposure on Craigslist.
How can you prevent it from happening to you? Communities and property management companies using the WebListers Craigslist Tool for their posting don’t have to be concerned with ghosting provided they follow these simple guidelines that will benefit anyone:
Only Post in One Region – Craigslist doesn’t like when you are posting the same content in multiple regions. Find the region that best fits your rental and only post your ad in that region.
Post From One Account – many people try to trick the Craigslist system by creating multiple accounts to post from. Craigslist is smarter than that though. They track your IP address too! So even though you may be posting from three accounts, they know that all three accounts are you.
Avoid Rapid Fire Posting – Posting multiple ads in quick succession in just a minute or two can lead to ghosting and also to flagging. Spread your postings out throughout the day for better results.
Those looking to post to Craigslist that don’t have the benefit of using the WebListers Craigslist Tool should also:
Change Up Your Ads – If you are creating your own Craigslist ads or using a posting tool that provides a standard template you are going to need to change your ad content in order to post your ads. You should get creative with your text and titles and make sure they are different. This can be time consuming but if you are being ghosted it’s important, so you may want to start using a thesaurus.
Post Fewer Ads -you may want to post multiple times per day to market all of your listings, but if you are being ghosted you may only be able to post once every 48 hours.
You may be thinking, I’m not following any of these guidelines and yet, all of my ads show up. Well, you aren’t being ghosted . . . yet. Craigslist can be inconsistent with their enforcement. If you consider Craigslist to be a valuable marketing tool for you it’s better to post wisely and have long term success. If you have any other questions, we are the Craigslist experts so feel free to reach out to us!