Cutback or Expansion Marketing?
Many companies are watching this downturn in the economy and reacting in one of two ways. There are those in cutback mode and those in expansion mode. What mode is your property management or realty company in right now?
The Cutback Mode:
Since very few companies are cutting back on their internet advertising right now, and most have no plans to, any property management or realty company cutting back on their internet advertising has got to be in serious trouble. Since the apartment and realty industry is making a complete move to the internet, and because print has always had a high cost factor, deep cuts and the eventual elimination of print is good marketing strategy. Companies in the cutback mode who are currently making cuts in their internet advertising are also (or will be soon) seeing cuts in marketing staff. This could also mean the elimination of marketing departments and top marketing positions. Property management and realty companies in this mode weaken their position in the industry and stunt their company's growth.
The Expansion Mode:
We are seeing the majority of property management and realty companies are in this mode right now, expanding into new internet marketing territories like blogging. Investors and owners seek out companies like these that continue to grow and expand even in a downturn knowing this is the time for opportunity and an upturn is never far away. Huge companies like General Motors which is hurting right now, is cutting back sponsorship in race cars, but is making huge expansions into internet marketing. Even Toyota which is enjoying great success is expanding their internet horizons.
So where is your internet marketing going right now? If you are seeing internet marketing cutbacks then it is time to convince the decision makers to cut traditional media and redirect those funds to internet marketing. It is time for new strategies to grow your company and create opportunities to increase company profits. If your company is expanding then it is crucial to continue looking for new marketing niches and avenues that will bring higher revenues. The internet will continually change the marketing game.
The Cutback Mode:
Since very few companies are cutting back on their internet advertising right now, and most have no plans to, any property management or realty company cutting back on their internet advertising has got to be in serious trouble. Since the apartment and realty industry is making a complete move to the internet, and because print has always had a high cost factor, deep cuts and the eventual elimination of print is good marketing strategy. Companies in the cutback mode who are currently making cuts in their internet advertising are also (or will be soon) seeing cuts in marketing staff. This could also mean the elimination of marketing departments and top marketing positions. Property management and realty companies in this mode weaken their position in the industry and stunt their company's growth.
The Expansion Mode:
We are seeing the majority of property management and realty companies are in this mode right now, expanding into new internet marketing territories like blogging. Investors and owners seek out companies like these that continue to grow and expand even in a downturn knowing this is the time for opportunity and an upturn is never far away. Huge companies like General Motors which is hurting right now, is cutting back sponsorship in race cars, but is making huge expansions into internet marketing. Even Toyota which is enjoying great success is expanding their internet horizons.
So where is your internet marketing going right now? If you are seeing internet marketing cutbacks then it is time to convince the decision makers to cut traditional media and redirect those funds to internet marketing. It is time for new strategies to grow your company and create opportunities to increase company profits. If your company is expanding then it is crucial to continue looking for new marketing niches and avenues that will bring higher revenues. The internet will continually change the marketing game.
